Just as day follows night, the exponential growth in computing power is creating an exponential growth in digital opportunity.
There are more apps, platforms, devices and integrations than ever before (and there are many, many many more still to come) and each one might be an opportunity to do things faster, cheaper, and better.
in most organisations the responsibility for digital is limited to the IT department. Which means the number of people tasked with identifying and acting on these opportunities is growing linearly at best and is stagnant at worse.
If you don’t have hundreds of digital opportunities on your radar coming it doesn’t mean they don’t exist, it just means
the number of opportunities exceeds the number of eyes looking for them.
In the future (and when I say ‘future’ I mean ‘now’) everyone will need to start taking responsibility for digital.