We live in a society that values individuality both in our personal and professional lives. Personal Branding and Unique Selling Propositions are all the rage, but there is at least one area where we are better off seeking out what we have in common with others – rather than what makes us special.
- If you find a problem for which there’s already an established solution, then it’s likely you have an actual problem rather than an assumed problem.
- The time and cost of developing a solution is greatly reduced if someone has already gone ahead and done it for you. This in turn means that you can solve the problem and generate a return faster.
- The competition amongst developers within a particular specialisation means that they have thought far more about required functionality and usability than you have.
- The cost of maintaining the solution is greatly reduced because you’re sharing development costs across all users instead of just one.
- You can learn from the experience of other users before you. If you’re unique, then you will be making all the mistakes yourself. When you seek out commonality, you can learn from all the mistakes that everyone else has already made. This greatly reduces the risk of implementation and dramatically improves the value proposition.