Avoiding extinction in a world of digital business.
Business has changed from predominantly paper based to predominantly digital. The skills, tools and processes that we apply to get our work done need to be upgraded if we are avoid extinction. In this interview, Simon explores what makes digital business fundamentally different than what has come before and what we need to do as individuals to be relevant in the future.
Learn technology like a digital native.
For many people in business, their approach to learning and applying digital tools were developed during a time when most technology was expensive, unreliable and hard to use. In this environment, technology avoidance was a sensible strategy. Unfortunately many people are still applying the same approach even though our digital tools are now cheap, reliable and easy. In this interview, we will find out what we can learn from our children about learning and applying digital technology.
Managing the challenges of digital technology.
Many people are struggling with managing their technology. They are overwhelmed with information, constantly distracted and struggle with work-life balance. Their response to this is often to push back and try and reduce the amount of technology in their lives. But the problem isn’t the amount of technology, it is the way that we use it. In this interview Simon will show you have good technology use at work can have a positive impact on your use of technology at home.
Sample Interview Questions
- What is digital business and how is it different from before?
- Why did you write this book?
- Who would benefit from the book?
- Is the idea of extinction perhaps a little extreme? Is it really going to be that bad?
- Why do you think businesses have been slow to respond to digital technology?
- In the chapter ‘Its not like real life’ you suggest that sometimes digital can be better. Can you explain this?
- In the chapter ‘Multiplying returns’ you talk about a shift from substitution thinking to multiplication thinking. What does this mean?
- What would you say to people that suggest we already have too much technology in our lives?
- You talk about the need to develop digital intelligence. What exactly is that?
- What three tips would you give to someone who wanted to avoid extinction?