Altruism is dead. Long live altruism.

There’s not a lot I remember from my first year of university but one thing that stuck is our inability to prove altruism. Altruism is the idea we could do something that is completely selfless. Yet when we act selflessly there is almost always a potential benefit that flows back to us, whether it be reputation, respect or just the release of brain chemicals that make us feel good about ourselves.

I most recently experienced this at an event I was speaking at last week in Vietnam. The Genesys CX Leaders Council event had C Suite executives fly in from across the Asia Pacific region to share stories and ideas on how to create great customer experience. Yet the whole afternoon on the first day of the event was spent working on community based CSR (Corporate Social Responsibility) activities. These activities had delegates either constructing play equipment and painting at a nearby children’s community centre or building bicycles to be donated to a local charity that supported children saved from human trafficking. Participating in these activities felt great and provided a nice change from the normal ‘action packed’ conferences I speak at.

Although their generosity is not to be understated, it is also true that Genesys doesn’t run these activities for completely altruistic reasons. These activities provide delegates the chance to talk and build relationships in a way that most conferences don’t provide. In doing so, they provide the opportunity for more open and valuable business conversations to take place, which in turn resulted in value to delegates. The value to delegates ultimately reflects well on Genesys who enabled all this to take place. Although perhaps not intended to be altruistic, Genesys’s approach highlights that we can do well by doing good.

A little closer to home, I have seen a similar pattern play out with the Digital Champions Club scholarships we launched last year. Initially intended as a way of providing help and support to Not-For-Profits and other values-driven organisations, the scholarships have also resulted in significant benefit to the rest of the digital champions community. I think the whole community has wanted to see the scholarships recipients succeed and in turn the recipients have sought to provide value and energy back to the community. Without a doubt, the energy and culture within the program is the best it’s ever been.

Applications for the 2020 scholarships open next week and I’d encourage you to help out deserving organisations by sharing this with your network. Not for altruistic reasons obviously, but because we are all selfish, self-centred scoundrels who only do things that benefit ourselves.

Now click share and feel that oxytocin hit kick in!

Get your copy of the 2020 Scholarship Information Pack by signing up at www.digitalchampionsclub.com.au/scholarship and learn more details to guide you through your application process.

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